Navigating the Performance Page

See how you can use the performance page to optimize your campaigns.

On the Performance page, you're diving into the hard data of your influencer marketing campaigns. Here you can analyze the data collected by the Dreamwell Pixel to understand how your campaigns are performing and identify areas for improvement.

You'll find the page divided into different sections, each offering a different perspective on your campaign's performance.

Chart: At the top of the page, you can toggle between viewing Page Views and Visitors over a given time period. This helps you see the traffic your campaigns are generating and how it changes over time.

Top Campaigns: Here, you'll see data filtered by campaign. This includes the number of visitors each campaign brings in, how many of those visitors converted, and the revenue generated by each campaign. This can help you understand which campaigns are most effective at driving conversions and generating revenue.

Top Brand Deals: Similar to the Top Campaigns section, but with data grouped by individual brand deals. This allows you to compare the performance of different influencer partnerships.

Top Posts: This section groups data by each post, showing you how each piece of content is performing in terms of visitor traffic, conversions, and revenue. This can help you understand what types of content are most successful for your brand.

Top Sources: Finally, you can view data grouped by the source or social platform. This helps you understand which platforms are most effective for your brand's influencer marketing campaigns.

Bear in mind that these metrics include all visitors arriving with any UTM parameters, but identified brand deals will be highlighted for easy reference. This gives you the opportunity to explore the broader impact of your marketing efforts, beyond your dedicated influencer campaigns.

So, go ahead, take a data-driven approach to your influencer marketing efforts. Use these insights to refine your campaigns, tweak your strategies, and make your marketing dollars work harder for you. Happy analyzing!